Mark Zuckerberg has a history of borrowing other company’s ideas – and making them work. Meta’s Reels is widely seen as a TikTok copy, while Stories looks similar to Snapchat. Meta has the resources to compete with Twitter. Threads will be part of the Instagram platform, so it will also be connected to hundreds of millions of accounts. It’s not starting from zero, as other would-be rivals have had to do. Facebook owner Meta is launching its new app to rival Twitter and says it will go live on Thursday. The app, which is called Threads and is available for pre-order on the Apple App Store, will be linked to Instagram. Is Meta lacking ideas about the markets ?
