Microsoft book business with its own publishing imprint

Microsoft will attempt to find the sweet spot between the speed of social media and the lasting impact of books with its own publishing imprint, 8080 Books — aiming to bring new titles to market much faster than traditional publishing allows.A typical publishing house might require six to nine months to take a book from manuscript to market, under an accelerated schedule. In contrast, 8080 Books is positioning itself to publish new titles in as little as three months once the manuscript and other materials are ready.The imprint draws its name from the Intel 8080 processors that were the foundation for Microsoft’s early software. Whereas the longstanding Microsoft Press imprint concentrates on technical books, 8080 Books will focus on thought-leadership titles. Do you think that Microsoft should focus on software business ?