AI is redefining workflows, while privacy regulations are changing what is trackable and the competition for user attention has never been more intense. The old playbook focused on low CPIs and rapid installs has been torn apart. In its place, a new approach is emerging: Move faster, leverage AI, prioritize retention and adopt creative formats that feel native to the user.AI has evolved from a buzzword to a baseline. Over 66% of marketers now use AI to optimize ad creatives, and 75% update them at least every other week.The recently published 2025 State of Mobile App Growth Survey from mobile DSP Bidease, based on feedback from 400 mobile marketers, offers a snapshot of these shifts. However, having been deeply immersed in this space for the past decade, data is just one part of the story. What main market shift in mobile marketing with AI ?
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