Lately the company has been active in a niche in what it calls sports shoulder-programming, commissioning factual series such as “Break Point” (following professional tennis players) and “Unchained” (tracking the Tour de France), as well as profiles of stars such as David Beckham. Showing sport itself has not tempted the streaming giant. Rights are wildly expensive America’s National Football League (nfl) earns more than $10bn a year from its media deals as well as low margin: the more value broadcasters get out of the games, the more the leagues demand when the rights come up for renewal. From Korean horror to Palestinian romance, Netflix covers every genre almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform is missing the category that draws bigger audiences to television than anything else: live sport. DO you think that the company want to bid for rights to establish leagues ?

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