Instagram is testing a way for creators to experiment with reels without committing to having them displayed on their profiles, giving the social network a possible edge over TikTok and a way for creators to test new content without pressure to perform. The social network is developing the feature as creators have said their reach has been negatively impacted by the app’s algorithm, leading to complaints. Trial reels could potentially help those creators build a larger following by giving them room to experiment with what works and what does not. Do you think that TikTok is way much ahead of Instagram ?

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