Netflix has acquired Next Games in a multimillion dollar deal. The streaming giant will collaborate with the gaming developers behind hits such as ‘The Walking Dead’ series and the ‘Stranger Things’ mobile game in a deal reportedly worth $72m in an attempt to “expanding internal game studio capabilities. Netflix first announced their intention to branch out into mobile video games in July 2021 and launched their first five fames onto the platform the following November, with titles such as ‘Stranger Things 3’ and ‘ Shooting Hoops’ available at no extra cost to existing subscribers. Is Netflix trying to gain Competitive advantage ?

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