EA makes the Fifa football series, which uses “card packs” to “collect” players in its Ultimate Team mode. The Electronic Arts (EA) has told investors that collectible NFTs are “an important part of the future of our industry “. Bringing NFTs into gaming is sometimes presented as an idea called “play to earn”, based around the idea that unique digital items can increase in value over time – and be sold off later for profit. Do you think that NFT is the a disruptive and controversial technology ?