The need for sustainability requires a collective such as the effort to dealing with carbon footprints and commit to social responsibility initiatives, adopting the green environment instead of greenwashing , stopping the competition on who is getting it right etc. Millennial consumers control $200 billion in buying power and are 90% more likely to buy a product that benefits society and the environment. Not only will they be more likely to purchase from you, but they’ll feel good about doing it even if it means they have to spend more. Change will definitely come, how do you package your products and do you plan to change for the millennials?
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