In November Twitter announced a verification process, which it quickly jettisoned after the blue tick system was used to impersonate politicians and celebrities. The company relaunched Twitter Blue several weeks later with different coloured ticks for individuals, companies, and governments. Meta Verified is launching in the US after two months of testing Meta Verified in Australia and New Zealand. Facebook parent company Meta has rolled out a paid verification service in the United States. The service will be available on Instagram and Facebook. Why are the social platforms launching paid subscription badges ?
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