Influencer marketing has evolved significantly over the past decade, Pearpop launched PAIR, its new AI-powered creator review platform for brands. Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, today launched PAIR, its new AI-powered creator review platform for brands. While existing solutions in the market tend to focus solely on brand safety and preventing bad pairings, Pearpop argues its new solution goes a significant step further, not only adhering to the most rigorous brand safety standards but also identifying creators uniquely suited to a given brand, consistently maximizing the ROI of creator programs in the process. What is your take on embracing AI in marketing ?
