A rock climbing fanatic, he started out as making metal climbing spikes for himself and his friends to wedge into rocks, before moving into clothing and eventually creating a hugely successful sportswear brand with a cult following. The billionaire founder of the outdoor fashion brand Patagonia has given away his company to a charitable trust. The label has amassed a cult following due to sustainability moves like guaranteeing its clothes for life and offering reasonably priced repairs. Will this really help in the fight ?

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