Being part of the zero-waste initiative is vital for consumer satisfaction in 2021, with over a third of global shoppers being specifically interested in a brand’s new sustainability initiatives following the pandemic. Companies have started or have already joined the initiative and the recent one being the Coca-Cola which has anew paper bottle comes as no surprise as there has been an increase in sustainability initiatives from brands attempting to revamp strategy and ensure longevity post COVID-19.Plastic free packaging seems to be good for most consumers and this will be very crucial in global data researches . Join the Initiative, are you ready to protect your environment?

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