Originally pitched as a top-up service for last-minute groceries and essentials, quick commerce has rapidly become the fastest-growing sales channel, especially for premium products.In metro cities, online grocery shopping has surged: before the rise of quick commerce, only a third of shoppers preferred digital channels; that number has now increased to 87%. Its share of ecommerce is doubling every year, albeit from a low base. For most FMCG brands in India, quick commerce now accounts for 3-6% of online sales.Just 6-8% of quick commerce sales are truly incremental, with the bulk of the growth coming at the expense of other channels, chiefly modern trade and ecommerce, followed by local kirana stores, Is Quick commerce cannibalising other retail channels?

Previous Article

The future of Encryption

Next Article

Breaking Nvidia’s AI chip grip in China