Gold has been a part of Reddit for a long time, and was originally intended as a sort of virtual reward for posts or comments that people particularly liked. Reddit users – or Redditors – will typically join a variety of subreddits, rather than following individual users on other platforms, and see posts from these communities in their feed. A subreddit is a forum within the Reddit platform – effectively a community of people who gather to discuss a particular interest. Reddit has unveiled plans to pay its top contributors cash for popular posts, starting in the US on Tuesday. The social media site will split revenue with people who are awarded “gold” by other users, who pay a fee. Will this affect post quality ?