Nokia has announced a new sustainability subscription service alongside its latest phones which incentivises people to keep their phones and tablets for longer by offering them eco-friendly-based rewards for doing so. The scheme awards users more “seeds” the longer they keep a device, with these seeds then able to be used towards supporting sustainability or charitable efforts around the world. The new scheme has been announced alongside a trio of new Nokia phones and a tablet, including the Nokia X30 5G smartphone – which the company says is its most eco-friendly phone ever due to a 100% recycled aluminium frame and 65% recycled plastic back. Do you think that the rewards are sustainable ?

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