Samsung has received a backlash after it launched its “disrespectful” Night Owl campaign showing a woman running alone at night. The advert shows a woman running through the streets of London in the early hours by herself while wearing Samsung headphones. The tech giant has since faced extreme criticism for the “tone deaf” campaign in light of the death of Irish teacher Ashling Murphy, who was killed on a run in January in Tullamore. Was the ad disrespectful in any way ?

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