San Diego-based AI company Seismic to merge with its longtime competitor Highspot.

San Diego-based AI company Seismic on Thursday announced that it will merge with its longtime competitor Highspot. The software companies plan to integrate their platforms, which use AI analytics to help businesses work smarter. The companies — which each have valuations over $3 billion will combine and operate as Seismic, led by Rob Tarkoff, Seismic’s new CEO of four months. Robert Wahbe, Highspot’s founder and chief executive, will serve on the board of directors. Both companies control major market share in “revenue enablement”— tools that provide insights on how businesses can grow but they each do slightly different tasks. Seismic is basically Google for work. Sales teams can ask the software questions about products and specific accounts, and analyze sales performance. Seattle’s Highspot is like a sales coach that uses AI to watch what’s happening with customers and content, then tells employees what to do next. Do you think that all the tech companies are working in coherence behind the scenes?