Generative AI technology has been around for more than a year, but in recent months its use by scammers has grown strong, “ethical hacker” and SocialProof Security chief executive Rachel Tobac said during the briefing. Detection systems in Meta’s family of apps including Instagram and WhatsApp rely heavily on behavior patterns and technical signals rather than on imagery, meaning it spies scammer activity despite the AI trickery. GenAI tools available for free from major companies allow scammers to change their faces and voices on video calls as they pretend to be someone they are not.The scammer’s main goal is money, with the tactic of building trust quickly and then contriving a reason for needing cash or personal data that could be used to access financial accounts. How should the risk be mitigated ?
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