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Search Advertising

The search advertising business, more than any other under Alphabet’s umbrella, has helped give the company a valuation of around $2.4 trillion. Google is the world’s biggest advertising company. Of the $237.9 billion Google generated in ad revenue in 2023, $175.0 billion, or 73.6%, came from Google Search. Search remains the primary driver of both revenue and profits. After Search, it brought in $31.5 billion, or 13.3%, via YouTube. Google Network, its third-party ads that are served on partner websites, brought in $31.3 billion, about the same percentage as YouTube. Amazon Advertising 2024 revenues are forecast to be $56 billion – almost higher than the major advertising holding companies: Publicis, Omnicom and WPP annual revenues combined. Both Google and Amazon run their two key advertising types – Google AdWords and Amazon Sponsored Products – based on an auction to decide which ads appear in search results and how much advertisers pay per click. DO yo8 think that Search advertising is going to increase in importance in the future?

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