With the rise of conversational interfaces powered by voice assistants, it is clear that search results need to move away from a list of blue links and towards surfacing contextually relevant information. This is why Google has spent considerable resources on developing its Knowledge Graph, which gathers information from a variety of sources and presents it to users in an infobox next to the search results. Google built its sprawling empire on the foundation of its search ad revenue. Its enduring dominance on the global search market has resulted in its very name being used as a proprietary eponym for online search. Why do you think Search Incognito matters to you ?

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