MailOnline has been using “client-side header bidding”, where publishers can attract outside bids, increasing competition for advertising space. The owner of the MailOnline website had filed a legal complaint in the United States against Google, accusing it of downgrading its stories in searches. Google called the claims “meritless”, Google says it makes most of its money from showing ads alongside relevant search results and Associated Newspapers’ complaint centres on the way that the highest bidder is instantly selected for advertising space every time someone accesses a page.Do you think the suit had any merit ?

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