Breaking Kenya News Forum



The practice of reducing the size or quantity of a product while the price of the product remains the same or slightly increases. The absolute price of the product doesn’t go up, but the price per unit of weight or volume has increased and It has become a common tactic to help producers deal with their own inflation problems from suppliers .Increases in the cost of ingredients or raw materials, energy commodities, and labor increase production costs and subsequently diminish the profit margins of producers and Intense Market competition . Do you think that Shrinkflation will help reduce the commodity prices during covid-19 ?

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