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A comprehensive digital marketing plan is incomplete without Search Engine Optimization . Search Engine Optimization is one of the key components that drive digital marketing campaigns to success. SEO campaign which is successful is related to several factors like Google algorithm, Google ranking factors, keyword ranking and content on the website and to help users find things on the internet, the optimization of Search Engine is essential. Millions and billions of search results are shown even with a single keyword entered in the search bar. What are the dynamics associated with SEO?

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