After launching as a music streaming pure-play, Spotify has expanded its remit to include podcasts, audiobooks, and even physical bookstores. It’s launched music videos within the app as well as video podcasts, and has doubled down on its retention strategy by adding social features like group chats and letting users share what they’re listening to. You can even use Spotify to book tickets to concerts, or explore the story behind songs.Music streaming giant Spotify saw its user numbers peak last quarter, driven by its year-end “Wrapped” campaign, which rounds up stats and listening highlights for users, and new features on its free tier. The company said it saw a record 38 million new users in the fourth quarter, taking its total to 751 million monthly active users, up 11% from a year earlier. Paying subscribers increased by 10% to 290 million in the quarter.Do you think that music has overtaken human socialisation ?
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