Streaming platforms like Netflix, Spotify and Amazon Prime have undoubtedly reshaped the way we consume media, primarily by massively increasing the film, music and TV available to viewers. Our cultural landscape is now automated rather than simply being a product of our previous experiences, background and social circles. These algorithms don’t just respond to our tastes, they also shape and influence them. But focusing too much on the algorithm misses another important cultural transformation that has happened. To make all this content manageable, streaming platforms have introduced new ways of organising culture for us. Have we been programmed to think a certain way ?

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