Many believe tobacco companies should be excluded when it comes to sustainability. Tobacco companies have long faced skepticism when it comes to their efforts in the sustainability space due to the nature of their products and the harm associated with them. Sustainability is ultimately about continuous improvement and taking steps to minimize negative externalities associated with tobacco products, operations and value chain, while seizing opportunities to make a positive contribution to society. to credibly speak about sustainability, the purpose can be none other than to replace cigarettes with better alternatives for smokers, society, and the environment. Do you think that tobacco companies can be sustainable?