Tesla has been pushing to expand, opening new factories in Texas and Germany in recent weeks. The firm delivered more than 310,000 cars in the first three months of the year and in a conference call, chief executive Elon Musk predicted the company would produce 60% more cars during the year as a whole compared to last year. Tesla doesn’t advertise its products, but attracts frequent headlines, often related to controversial comments made by Mr Musk. Tesla has been raising prices – but that hasn’t seemed to dent demand for its electric cars. How has Tesla managed to lead the industry ?

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