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The dip in Apple sales

Apple  announced that the iPhone 15 would not feature its proprietary lightning charging port, after the European Union forced the change. Instead, it uses a USB-C cable as the “universally-accepted standard”. The tech giant says revenues dipped 1% to $89.5bn (£73.3bn) in the three months to 30 September when compared with the same period last year. It marks the fourth quarter in a row where sales have fallen year on year. In an update to investors, the firm said that profits had reached $23bn, helped by a new record for iPhone sales in the three-month period. The latest update suggested, however, that other Apple items had been failing to capture the customer’s imagination more recently. Its Mac computers, for example, saw sales drop to $7.6bn for the quarter, down from $11.6bn the year before. Do you think that without China it will be hard to Apple to make substantial return on investment ?

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