Meta’s ticket to increasing that figure is by tapping into WhatsApp, Instagram, and Messenger. Meta AI is now based on the new Llama 4 model, which shows that Meta is keen to continually upgrade its assistant and make it a WhatsApp chatbot staple – whether we’ve asked for it or not. The new circle or ring in the bottom-right corner of your chats is a shortcut to Meta’s AI chatbot, effectively its take on ChatGPT. The feature rolled out in the US and Canada some time ago, but it’s recently started arriving in countries across the EU, including the UK and Australia. Because the EU is something of a heartland for WhatsApp, where the total number of users eclipses those in the US, the feature is back in the limelight – and it isn’t proving particularly popular, to say the least, do you think that the Meta AI icon should be optional ?

