Starting a YouTube channel in 2026 is about much more than simply recording videos and uploading them. The platform is expanding the ways creators can make content, build audiences and earn money, while artificial intelligence is becoming a bigger part of the creative process. Creators need to understand how the platform is changing its monetisation rules while also focusing on the factors that can help their content reach and retain viewers.Advertising is no longer the only way creators can build a business on YouTube. The platform is expanding opportunities across shopping, fan funding and brand partnerships. YouTube says it is continuing to invest in features such as shopping and gifts, while also developing tools to help creators work with brands. What is your take on YouTube changes since 2018?
