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The Tech company holding media hostage

A former Google executive claimed working for the technology giant gave him PTSD as he was questioned about its digital advertising practices. According to the DOJ, Google ‘controls’ the technology used by both advertisers and publishers to place adverts on websites, including those of news organizations. It came as a top publishing executive also accused Google of holding media companies ‘hostage’ because there was no viable alternative to their system for selling ads. How do we deal with Google dominance in the market ?

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