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TikTok and YouTube in US

TikTok viewership on Android phones reportedly overtakes YouTube in US average watch time. TikTok’s users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie. However, YouTube is still ahead in time spent overall, no doubt because of its two billion users compared to TikTok’s roughly 700 million . How do you think Tiktok has managed to get such a success with a very short period?

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