Earlier this month, TikTok launched a new music streaming service to rival platforms like Spotify and Apple Music. TikTok users will now be offered three options on the app whether to post photos, videos or text. They will also be able to customise posts by adding sound, location or Duets, which are video reactions to posts by other TikTok users.In 2021, TikTok became the world’s most popular online destination as it had more hits than US search engine giant Google. Competition between rival social media firms – such as Instagram owner Meta and X, Mr Musk’s rebranded Twitter platform have heated up in recent weeks. This month, Meta’s new Threads platform went live on Apple and Android app stores in 100 countries, Do you think that the US social platforms i.e. Meta and YouTube are stealing TikTok ideas of short videos/ reels?
