In recent years, content creator and influencer have become mainstream job titles, with much more money to be made for the small number of very successful social media users than many traditional ones. The number of unemployed people in the Arab world was about 14.3 million in 2021, most of whom were young. With mobile phones offering advanced cameras and apps like TikTok making editing and sharing videos simple, for many the prospect of fame and wealth at the click of a button is tantalising. The TikTok journey in the Arab world does not often lead influencers to wealth and fame, and it has even controversially led some of them to prison. How has TikTok affected your life ?

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