The app’s rapid growth has influenced what we listen to and stream for years but there’s now a sense among some new artists that they can’t do without it. Each video is coupled with the caption: “Another day of me posting my song so it blows up and I have to release it and I can do music full time.” For many, TikTok has disrupted – and mystified – others in the music industry, especially when it’s been tricky to work out why one obscure song blew up over another by a prominent artist. Has Tiktok made “everyone” popular ?
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