Cole Anderson-James, from Colchester, Essex, was working in sales before losing his job during the pandemic. The 25-year-old started doing lip syncing videos on TikTok in lockdown before creating his own sketches. A TikTok star has said being made redundant was “one of the best things” that had happened to him. He has 1.6m followers on the platform and was cast in the Netflix show After Life after Ricky Gervais saw his videos. How promising is Tiktok to the content creators ?
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