There are more people watching Twitch streamers gambling on virtual slot machines than playing Minecraft – with TwitchTracker estimating slots are the 10th most popular type of content on the platform. Gambling videos have proved contentious on Twitch since they first appeared – but in recent months, prominent streamers have been vocally critical, with some even threatening to organise a strike. Twitch has announced a partial gambling ban, targeting slots, roulette and dice games. The Amazon-owned livestreaming platform will bar videos of gambling sites not licensed in the US or “other jurisdictions that provide sufficient consumer protection”. What do marketing companies still provide a platform for advertising gambling services ?