Twitter is trialling a new feature allowing users to share “notes” as long as 2,500 words. Writers will be able to embed gifs, photos and other features into long-form essays that can be read on and off Twitter. Notes can also be edited after they have been published. The new feature aims to keep audiences in the Twitter eco-system, with readers able to see a headline and access the longer note by clicking on a link. How significant is the feature to the company ?

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