TikTok is taking extra measures to limit misinformation and violations of its policies ahead of the US mid-term elections. The video platform has announced new steps to ensure influencers understand that paid political ads are prohibited. TikTok said it would publish educational content and host briefings with influencers and advertising agencies “so the rules of the road are abundantly clear when it comes to paid content around elections”. Why do you think the united states prohibit paid political ads?

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