The Internet of Things (IoT) – the ever-growing network of physical objects connected to the internet – is increasingly becoming embedded in our lives. There is a wide range of smart devices on the market from light bulbs, ovens and washing machines, to speakers, fitness trackers, toothbrushes and baby changing mats. Voice assistants, such as Amazon’s Alexa, Google Assistant and Apple’s Siri, enable users to control IoT devices by voice command. Add the cost-of-living crisis to this, she continues, and voice assistants have become a luxury item “unable to compete with other aspirational luxury or tech purchases”. Are we falling n love with voice assistants ?

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