The better you can use data, the easier you can avoid wasting precious Marketing dollars on things that don’t work. In Marketing we need to balance creativity with data. The need to have the passion and expertise to help you use data, analytics, processes, and measurement to make customer, market, product, and competitive fact-based decisions and inform you of creative choices and Data-derived insights facilitate fact-based decisions about customers, markets, and products is the critical to any company doing value marketing. What do you use in market analysis?

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