Reading books or other publications is adding to one’s bank of knowledge and this helps in reducing ignorance and opening up to new ideas. However, what people read cannot be remember even 20% of it but what you see can easily be remembered easily about 58% of it and this communicates a message that whenever communication need to be done and stick in the minds of the people , visuals should be given a priority over stories and it is not surprising to say one picture can communicate a 1000 words which can be easily remembered. what do you think?