Web data is considered the only source of data that is flexible enough to reflect our actual reality and sharp enough to provide us with trustworthy data. When it comes to relying on data – no data at all is better than unreliable data. Web data sources also include public social media data. This form of data is widely being utilized by organizations as a source of information about consumer sentiment and behavior. When it comes to AI systems, this data helps develop systems by industries as varied as insurance, market research, consumer finance, and real estate to gain an edge over their competition. information such as public Twitter posts and online reviews data is leveraged to develop the AI insights needed to stay afloat in a volatile business environment. Do you think that the major reason for AI is to be used for marketing ?