As featured by Business Insider, the acquisition of WhatsApp for an initial $16 billion in 2014 was a calculated risk, but the significant purchase is now beginning to reap rewards. WhatsApp’s business messaging service enables companies to communicate with current and prospective customers via a subscription. The app is growing, and in particular, the business offering is the driver of the gains, with the trend rising since the third quarter of 2022.Meta has reported significant gains in non-advertising revenue, with WhatsApp driving the growth for the social media giant. Has WhatsApp business really helped to boost business revenues ?
