The game’s success inspired numerous smartphone apps that simply copied Mr Wardle’s version while adding ads, in-app-purchases, or subscription fees, many of which were later removed from Apple’s app store. The creator of Wordle has said that he felt pushed to sell his wildly popular word game to The New York Times because so many people were cloning it and making money from it without his permission. What is the major reason that make people develop games if not money?