After being spanked by PlayStation this generation, building out Xbox Cloud Gaming, and spending bajillions, (roughly) to acquire major publishers like Bethesda and Activision Blizzard, Microsoft has shifted hard to a “This is an Xbox” PR campaign. Splashy ads show pictures of phones, of PCs, of televisions, and yes, of the Xbox console itself, each surrounded by stark THIS IS AN XBOX lettering.Xbox’s latest video was ostensibly about a “strategic, multi-year partnership with AMD to co-engineer silicon” for the next generation of Xbox hardware–spanning consoles, handhelds, and more. But the end of the video is the most interesting part: This entire hook revolves around Windows. Is Windows the best option to reach a wider audience ?
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