Social media sites announce new features all the time, and YouTube is facing fierce competition from TikTok. YouTube introduced Shorts – vertical videos that resembled TikTok content, in 2021. In return the Chinese-owned video app previously extended its maximum video length, and has been boosting topics like gaming, which YouTube currently dominates. YouTube said all its new features were “shaped by the feedback we received from our viewers and creators”. YouTubers urging fans to click the thumbs-up button is almost a cliche by now, and the website’s unofficial slogan is about to get an update. The site’s adding animations that flash up when a content creator says the words “like” and “subscribe” in a video. Will the animation add any value to users ?
