With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling alternative. YouTube is already the second-most visited site in the world, and the platform has spent years building a strong creator ecosystem. When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second-long swipeable vertical content. Today, YouTube Shorts has roughly 1.5 billion users and receives an average of 70 billion daily views. DO you thuink that YouTube Shorts are close to Tiktok creativity ?

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